Started in 2012 as an at home passion project to find and procure unique jewellery pieces from all over India and share it with friends and family and a year later, we ventured into Semi-precious and Non-precious Jewellery and there was no looking back after that. It was a conscious decision to curate of a collection that was affordable to a vast majority of people and that they could share in on our love for the beautiful traditions and meanings that jewellery hold for us. As the demand grew, we shifted online and have had a privilege of sharing the joy with customers all across India and the United States. Through this long journey of ups and down, through the problems and their solutions, we have grown so much as individual people and as a group but our core and values remain the same to this date and it is to bring jewellery pieces that give a genuine sense of joy and belongingness to the rich heritage of our Indian Sub-continent to our beloved community.